There are two kinds of search engine results, paid and organic.
If I manufacture Lexus's and I want everyone to come up with an ad for a Lexus each time they search for, say, "what's the best car out there?" I can bid
some ridiculous amount of money per search to have Google and Bing rank me #1 in the paid ads section right at the top of the search page. It might
even be something like $20-$25 per search. That's principally how Google makes its money: paid search. But that doesn't mean that's the best answer
for your search. It just means that money is power and money had brought that search term its #1 ranking.
The second kind of search - and by far the most important - is called organic search.
You can't buy your way into a #1 ranking here. It's based on how both Google and Bing search for terms all across the billions of internet pages.
The hits you see at the very top of the page - below those phone-baloney paid ads - are there because both Google & Bing searched more web pages
than you can count in a lifetime and found that particular search term you looked for more times than anyone else. That's how organic search works.
So what happens when someone searches for that holy grail to any handicapper:
"Who is the best handicapper in the world?"
What happens is that Bob Akmens Sports (basports.com) comes up ranked #1 out of 1/2 million+ hits on Google and ranked #1 out of 1.45 billion
hits on Bing. No one else comes up #1 in this incredibly complimentary search term. Think about that.
Here's the proof (remember - ignore those paid ads at the top):
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